Úrsula Mejia Melgar, marketing director for Southern Europe at Diageo, and Pilar Marqués, communications director at ILUNION Social Communication, reflect on one of the most complicated challenges that brands face: sustainability. Furthermore, they do it from a perspective that is sometimes diluted: the human side.
Emotion and nostalgia are safe values to reach the hearts of consumers. And this year if any brand has known how to do it excellently, it is Suchard. The Mondelez International nougat brand has made its Christmas advertisement the most viewed on social networks in the history of Spain, according to a statement from the firm. Under the motto … Read more
After the launch of their international television campaign ‘ That Madness That We Love ‘ in which the crazy things that fans have done for the brand were shown, those from Louisiana thought of organizing a wedding raffle. Popeyes wants to have their special moment at one of the upcoming weddings that will take place in the coming … Read more
The traditional metric of number of followers that was used until now to measure the relevance of content creators is outdated. Now what a brand looks at with a magnifying glass before hiring an influencer is their engagement rates. And based on this value, IAB Spain in collaboration with Grupo Go has presented the report ‘Content creators and their new reality: the … Read more
ShowHeroes, together with Havas International, Red Acoge and Ben & Jerry’s Spain, have launched the first campaign with “GoodHero Ads” in Spain, the video format that allows advertisers to make donations to charitable foundations through views. This advertising format allows the brand to make an automatic donation to this charity when users watch a video from … Read more